China

LAI.China.Video.Game.Market

China's Massive Gaming Population

For years, industry experts kept their eye on China as one of the most valuable in the world.

 

 

 

 

 China is the largest games market worldwide.
 
 

  • China houses the largest population in the world.
  • China has record-breaking numbers for gaming consumption.
  • China surpassed the US' game revenue back in 2015 at $5.5 billion, according to Niko Partners.
  • The Global Games Market Report states, "China will remain the largest games market for the forseeable future, growing to US $28.9 billion by 2019."

 

China Video Game Market Infographic - LAI Global Game Services & DFC Intelligence

Download LAI Global Game Services & DFC Intelligence's China infographic for use in professional and student presentations, papers, and articles.

 

China Remains in Top Spot for PC Gaming

  • Our partner, DFC Intelligence, states that the majority of China's revenue comes from PC games.
  • China brought in $12 billion in 2015 (a 20% increase from 2014).
  • China remains the world's largest market for PC gaming for 8 years in a row.

 

The US ranks 2nd for PC gaming, though it lags far behind at $4.2 billion.

 

China is #1 for PC games 8 years in a row.

 

Mobile Gaming is Huge!

PC gaming isn't the only way to break into China's game market.

  • 75% of the Chinese population actively play mobile games.
  • China generates nearly $5 billion in mobile revenue, according to Mobile Game Forum Asia.

 

China's mobile growth is
higher than the US!

 

Experts are keenly interested in China's mobile marketplace growth since more mature markets (such as North America) have stabilized.

  • China continues to demonstrate "consistent year-over-year growth" due to user adoption, according to the Global Games Market Report.
  • China alone represents 62% of Asia's total mobile gamers, says Superdata.

 

China's Government Restrictions

Be aware that impending government restrictions are expected to make it exceedingly difficult to enter the mobile marketplace.

 

...Bringing your mobile game to China?

Get a partner familiar with China's
legal restrictions.

 

LAI Global Game Services strongly recommends getting a partner well-versed in local business practices and the local video game market.

 

Read in more detail on our blog.

 

What are the Best Global Markets for Your Game?

When considering global game markets, from Southeast Asia to the highly competitive space in Japan, China, and Korea and beyond, it can be challenging to determine which region will yield the highest ROI.

That's why we created a FREE app called GMA (Game Market Analyzer) to help you find the best global markets for your game. It's available on iTunes in both Chinese and English.

Download it now!

 

Use our FREE GMA app

to determine YOUR game's ROI:

 

GMA - Game Market Analyzer - assess my game's roi potential by region

Note: GMA is currently available for both iPad and iPhone, although the iPhone version is in early release.


LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@lai.com

Want to learn more about global game markets? Subscribe to LAI's monthly e-newsletter. 

Latest page update: 1Q2017.