Japan

LAI.Japan.Video.Game.Market

A Vital Market for Mobile Games

Mobile games are largely driving Japan's game industry. Mobile games alone saw a 25% revenue increase in 2015, according to an App Annie report, indicating that despite a mature mobile market, it is far from saturated. Japan remains a vital market for mobile games.

 

 

Japan remains a vital market

for mobile games. 
 

  • PocketGamer reports that mobile game downloads in Japan are 5 times higher than in the US.
  • However, the mobile marketplace is dominated by Japanese developers, with 90% of mobile games revenue belonging to Japanese companies and the top 10 games earning nearly 50% of all games revenue (App Annie).

 

For this reason, sources like App Annie strongly recommend localizing and culturalizing games and apps specifically for the Japanese marketplace. "Localizing your app will help, but having a holistic [...] localization strategy that extends to game mechanics and UI/UX is critical for sucess."

 

Japan Video Game Market Infographic - LAI Global Game Services & DFC Intelligence

Download LAI Global Game Services & DFC Intelligence's Japan infographic for use in professional and student presentations, papers, and articles.

 

What are the Best Global Markets for Your Game?

When considering global game markets, from Southeast Asia to the highly competitive space in Japan, China, and Korea and beyond, it can be challenging to determine which region will yield the highest ROI.

That's why we created a FREE app called GMA (Game Market Analyzer) to help you find the best global markets for your game. It's available on iTunes in both Chinese and English.

Download it now!

 

Use our FREE GMA app

to determine YOUR game's ROI:

 

GMA - Game Market Analyzer - assess my game's roi potential by region

Note: GMA is currently available for both iPad and iPhone, although the iPhone version is in early release.


LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@lai.com

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Latest page update: 1Q2017.