Simplified Chinese, Traditional Chinese, Japanese, Korean
Mobile, social, online, PC
China is expected to overtake other markets and approach the United States' revenue level for games in 2016, with Japan and Korea steadily rising at a fairly even pace (PwC, 2012). Korea's game market alone is expected to reach about $5 billion by 2016 (DFC Intelligence, 2012).
The Russian game market is expected to nearly double between 2012 and 2015 from $850 million to over $1.5 billion (EA, 2012). Russia's growth rate through 2015 is estimated to be higher than the world's growth rate, at 10.8% as opposed to 8.2% (PwC, 2011).
By 2014, Brazilian social gaming is expected to make up over half of the social game market for Latin America at $238 million, with the entire region reaching $432 million (SuperData Research, 2011). Latin American spending on virtual goods will reach $624 million by 2014, increasing from $336 million in 2010 (SuperData Research, 2011).
MENA has the highest CAGR (compound annual growth rate, or year-on-year growth) when compared to all other regions in the world, at 21% CAGR, 3 times the global CAGR (Newzoo, 2012). In addition, internet penetration is expected to reach 150 million users by 2015 (Sindibad Business, 2012).
Bahasa Indonesian, Hindi, Malay, Tagalog, Thai, Vietnamese, Traditional Chinese
Facebook (particularly in Indonesia), online (Vietnam, Thailand, India), mobile (India)
Emerging Asian markets are expected to reach $1 billion by 2015 (Niko Partners, 2012). The Asia Pacific is one of the fastest growing game markets, close behind the #2 position for top compound annual growth rate, yet following close behind North America and Europe in terms of market reach (Newzoo, 2012).
English, European French, Italian, German, European Spanish, European Portuguese, Swedish
Online, social, mobile
Europe's casual market is expected to double from 2012 to 2016 at 10% per year, with Germany ballooning to $785 million and France over $1.2 billion (Roland Berger, 2012). Germany (Europe's strongest market) will double its online and mobile game markets between 2010 and 2015 (yStats.com, 2012).
Asia is one of the most enticing regions in the world for the games industry, given that the Asia Pacific is the 3rd largest market (behind North American and Europe) and the fastest growing (at +13% year-on-year growth, behind MENA's expected 21% growth and Latin America's 14% growth). Currently, game developers and publishers can expect to do well in the region by localizing mobile, social, online, and PC games, translating their content into Chinese, Japanese, and Korean. Companies wanting to do business with these Asian countries should be aware that it takes time to establish the relationships necessary to business success. However, through leveraging the longstanding relationships a given vendor has within the region, it can aid you in effectively conducting business at the local level. Contact us (firstname.lastname@example.org) to learn more about our offices in Japan and China, and read more about the marketplace in Asia to find out where the opportunities lie.
Eastern Europe (and most particularly, Russia) is considered a key emerging market, which isn't surprising given the facts and figures for key platforms in the region. With Russia's active gaming population rivaling that of Germany (Western Europe's largest consumer base) and social and mobile game numbers surging, coupled with the growth of internet usage in the region, Russia is a prime contender for the localization of mobile and social games. As mobile and internet penetration rates continue to surge throughout Eastern Europe, we are likely to see more game companies localizing for the region. Read the full page about Eastern Europe to learn more.
Latin America is deemed by experts as a key emerging market, remaining a vastly unfragmented space for developers and publishers looking to enter the region. Coupled with the fact that Latin America is the top region in the world for people under 30 years old and year-on-year growth for games in the region is at +14%, Latin American Spanish and Brazilian Portuguese are highly recommended for expanding your games globally. The region as a whole is anticipated to see explosive growth over the coming years and bringing your games into the market now will amplify brand exposure, giving your company an advantage over others who enter the market at a later date. Learn more about the opportunity in entering the Latin American market.
The Middle East, North African, (MENA) and Turkish markets are heralded as one of the key emerging markets for games in the world, with a year-on-year growth rate the highest in the world and one of the largest regions in the world for population under 30, the region is an extraordinary area of potential for game developers and publishers looking to bring their games to foreign markets. Such success has been seen by Peak Games, a company that ballooned to 1 of the 3 largest social gaming platforms in the world after just 1.5 years of targeting the region. LAI strongly urges you to learn as much as you can about the region, as key players within the MENA region deem game translation and localizing cultural components, to be of key importance to success.
Experts see Southeast Asia as a largely untapped market, deemed "far from saturated," and with the Asia Pacific ranking the 3rd largest region in the world for population age 30 and below and the region expected to reach $1 billion by 2015, the region is optimal for game developers and publishers looking to localize their games for a broader audience. Game companies are urged to enter the market as soon as possible, localizing into languages such as Bahasa Indonesian, Hindi, Malay, Tagalog, Thai, Vietnamese, and Traditional Chinese, as key players begin to build their brand within Southeast Asia (i.e. Peak Games, 1 of the top 3 social gaming companies worldwide).
Europe is the largest games market in the world at over 31% market share, bringing in over $21 billion in revenue as of 2012. With casual, online, and mobile platforms predicted to grow rapidly in Western Europe over the coming years, it is a market that is already at the forefront of game companies' global strategy. Hence, the acronym EFIGS was developed, denoting the common grouping of English, French, Italian, German, and Spanish when bringing games to foreign markets. Click to read more about which European countries you should be targeting with your games.
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